Tricky Water – Listen. Think. Do.

Transforming businesses at any stage of maturity, success and scale.

Product Strategy Logo Design Digital Development Packaging Branding Industry Agnostic B2B and B2C

The TrickyWater Fellowship is comprised of experienced people who are the best at what we do. Together, we help clients and partners through brand and business transformation at any scale.

Brands We Have Worked With

Phase Change Solutions

Services:

Catgory and Brand Innovation
Logo and Identity
Communications and Messaging
Print and Collatoral
Website
Digital Marketing

As part of a business overhaul, Phase Change Solution’s leadership came to us seeking help with how to clearly. explain the power of their smart material technology.

This technology, called BioPCM, was the hero of their many platforms, but it’s function was not clearly communicated. We developed a message and a seal which accomplishes that.

The client liked the message, “Protected with BioPCM,” so much it is now an internationally registered trademark. “Let’s Talk About Zero” is a campaign message that further drives home the value of using their unique form of energy.

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White Oak Orthodontics

Services:

Category and Brand Innovation
Logo and Identity
Website Design
Communications and Messaging
Print and Digital Marketing
Collateral
Proprietary Packaging

The founder of White Oak Orthodontics had a vision to enter the competitive orthodontic supply market. Over 10 years later the brand is thriving and has solid brand presence in the industry.

Our solutions resulted in a fresh contrast to leading brands in the sector as well as an innovative, proprietary and sustainable package that used no plastic and is 100% recyclable.

TAUSI BRANDS

Services:

Category and Brand Innovation
Logo and Identity
eCommerce Website Design
Communications and Messaging
Proprietary PackagingPrint and Digital Marketing Content
Infomercial Video Content

The founder of Tausi Brands had a patent pending product and a placeholder name. We stepped in to provide a simple and unique name with meaning.

We also provide the start-up support for marketing. From infomerical videos to direct mail strategy and pieces we worked with this exciting and innovative founder from inception.

Meet The Fellowship

Manish Patel

Business Leader
Experienced Innovator
Product Delivery Expert
Co-Founder GetNoKudos.com

Award winning innovative thinker and leader, who brings a unique set of experiences and accomplishments across the full business life cycle. Extensive record of quickly producing significant business results across various industries. Demonstrated ability to drive value through leveraging a diverse set of skills including engineering, design, branding, digital media, social media management, marketing and procurement.

Mary Swenson

Creative Director
Innovative & Strategic Thinker
Brand Building Visionary
Co-Founder GetNoKudos.com

Brand identity creator with a knack for solving complex challenges and launching highly successful products within competitive spaces through bold, impactful, breakthrough solutions that resonate with consumers. Led the biggest brand reinvention for PepsiCo’s beverage portfolio seen in over 30 years. Revitalized the growth and profitability of one of the largest wine brands in the world. She is also a fitness trainer, using her experience as a triathlete, marathoner and mom to get people healthy.

Uday Nandan

Co-Founder I CEO – WowPatterns
Founder – Index Studio

With over 15 years of experience in the design industry, he is a passionate and results-driven UX strategist and design expert who leads teams to craft seamless and delightful digital experiences. As the CEO and Founder of Index Studio, a multidisciplinary design firm, he has helped both startups and established enterprises tackle complex challenges through design thinking, ensuring end-to-end success from requirements to final product.

His proficiency extends to SaaS products, where he excels in guiding the development of MVPs and navigating the fast-paced world of tech. As an entrepreneur, he is also the proud owner of a flourishing digital downloads marketplace that connects creators with consumers.

In addition to Index Studio, he is the Co-Founder of Transformation Textile Start-up WowPatterns.com that allows brands to deliver any textile solution sustainabily and through technology.

Throughout his career, he has mentored countless aspiring designers, helping them hone their skills and make their mark in the industry. Outside of his professional life, he is an avid artist with a love for the automotive world. he is always excited to connect with like-minded individuals to share insights and explore new opportunities.

Tracy Coon

Creative Director
Innovative & Strategic Thinker
Brand Building Visionary
Co-Founder GetNoKudos.com

Tracy is a marketing communications and digital strategy leader with expertise in content, demand generation, and e-commerce activation. She aligns brand storytelling with business goals to drive measurable growth. Experience includes consumer package goods, B2C, and DTC activation.

She brings a wealth of knowledge from working with large brnds like American Standard and Philips Lighting.

Let's make an impact together.

Here’s the part where we listen and you tal. Drop us a line, give us a call, or fill out this form.

manish@trickywaterllc.com