Transforming businesses at any stage of maturity, success and scale.

The TrickyWater Fellowship is comprised of experienced people who are the best at what we do. Together, we help clients and partners through brand and business transformation at any scale.

Brands We Have Worked With

Schedule a Complimentary 30 Minute Brand Audit

Whether your business is just starting, growing or looking to pivot, we would like to get to know more about you and share some initial thoughts about how we can collaborate. Pick a date and time that work for you and let us know a few details for the audit to be as meaningful as possible.

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Phase Change Solutions

Services:
Catgory and Brand Innovation
Logo and Identity
Communications and Messaging
Print and Collatoral
Website
Digital Marketing

As part of a business overhaul, Phase Change Solution’s leadership came to us seeking help with how to clearly. explain the power of their smart material technology.

This technology, called BioPCM, was the hero of their many platforms, but it’s function was not clearly communicated. We developed a message and a seal which accomplishes that.

The client liked the message, “Protected with BioPCM,” so much it is now an internationally registered trademark. “Let’s Talk About Zero” is a campaign message that further drives home the value of using their unique form of energy.

White Oak Orthodontics

Services:
Category and Brand Innovation
Logo and Identity
Website Design
Communications and Messaging
Print and Digital Marketing
Collateral
Proprietary Packaging

The founder of White Oak Orthodontics had a vision to enter the competitive orthodontic supply market. Over 10 years later the brand is thriving and has solid brand presence in the industry.

Our solutions resulted in a fresh contrast to leading brands in the sector as well as an innovative, proprietary and sustainable package that used no plastic and is 100% recyclable.

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Meet the fellowship

Manish Patel

Business Leader
Experienced Innovator
Product Delivery Expert

Award winning innovative thinker and leader, who brings a unique set of experiences and accomplishments across the full business life cycle. Extensive record of quickly producing significant business results across various industries. Demonstrated ability to drive value through leveraging a diverse set of skills including engineering, design, branding, digital media, social media management, marketing and procurement.

Mary Swenson

Creative Director
Innovative & Strategic Thinker
Brand Building Visionary

Brand identity creator with a knack for solving complex challenges and launching highly successful products within competitive spaces through bold, impactful, breakthrough solutions that resonate with consumers. Led the biggest brand reinvention for PepsiCo’s beverage portfolio seen in over 30 years. Revitalized the growth and profitability of one of the largest wine brands in the world.